4 Reasons Why MILO is Good for Kids
PRESS RELEASE
4 Reasons
Why MILO is Good for Kids
Winning
energy and chocomaltee goodness in every cup of MILO
Manila, Philippines, November 5, 2013 – For 49 years, MILO has
championed health and wellness for generations of Filipino families with
quality products that boast of big flavors and wholesome energy-giving
nutrients. According to the recent Kantar Worldpanel Brand Footprint 2013
study, MILO has consistently ranked in the top 5 brands in the Philippines for
both rural and urban households, cementing its reputation as a trusted and
well-loved brand by kids and adults alike.
Having established itself as a local favorite among the youth, MILO does
more than just provide a healthy source of energy for kids, but also advocates
holistic development through sports. As a testament to MILO’s invaluable commitment
to serving Filipino households, the brand shares the top 4 reasons why MILO is
good for kids.
Breakfast is always better with
MILO
Taking a full and nutritious breakfast before heading to school is
essential in replenishing a child’s body and mind after a long night without
food. Studies have shown that starting the day with a good meal has a positive
impact on alertness and concentration, and helps establish a positive attitude
towards different activities.
Pairing a well-balanced breakfast with MILO can help ensure that kids are
prepared both physically and mentally for a full day ahead. Not only does a glass
of MILO with breakfast in the morning sustain the body with lasting energy, it
also helps invigorate kids to start the day early and accomplish more.
MILO packs natural energy-giving
goodness
Fortified with essential vitamins and minerals, MILO is a reliable
source of wholesome energy and nutrition for kids. MILO contains the malt
extract PROTOMALT, a mixture of different types of carbohydrates that provide
energy and nutrients that the body needs, and ACTIGEN-E, a combination of B
vitamins and micronutrients and a source of Vitamins B1, B2, B3, B6, Vitamin C
and Magnesium, to help optimize the release of energy from protein,
carbohydrates and fat in food.
Nutritionally balanced and certified by the Food and Drug Administration
(FDA), MILO also has Protein, which is crucial for building and repairing body
tissues, Calcium for strong bones and teeth, and Iron for red blood cell
formation, to help provide the nutrients a growing child needs on a daily
basis.
MILO is big on cocoa, big on
taste
A winning combination in itself, MILO is not only a nutritious drink but
a delicious one as well. Formulated with all-natural ingredients including
cocoa, milk and malt, every serving of MILO packs the rich chocomaltee taste
generations of Filipinos know and love.
“For over four decades, MILO has been and continues to be the preferred
drink of kids, ages 7 to 12. It is actually the big chocomaltee taste that makes
MILO such a hit among the kids of today, and so nostalgic for the kids of
yesterday,” said Janice Yang, MILO Brand Manager, Nestle Philippines.
MILO inspires young athletes to pursue
their dreams
Engaging kids in physical activities like sports builds physical stamina
and strengthens their mental and social capacities. Kids can also develop character-forming
values such as discipline and camaraderie from sports, helping them become champions
on and off the playing field.
The MILO Summer Sports Clinics, MILO-sponsored Basketball Efficiency
Scientific Training Center (BEST Center), National MILO Marathon and MILO
Little Olympics all aim to develop young athletes and discover the next generation
of champions. Many of today’s Filipino sports heroes are graduates of
MILO-sponsored sports programs, including former SMART-Gilas Pilipinas team
captain Chris Tiu, tae kwon do champion Japoy Lizardo, tennis pro Johnny
Arcilla, WNCAA gold medalist MVP Princess Gaiser, and basketball phenomenon Kiefer
Ravena, among others.
By providing an opportunity for the youth to showcase their athletic
talent and skill, MILO comes full circle and reinforces its commitment to
holistic youth development. “With the huge success of our youth sports events
every year, MILO goes beyond being kids’ favorite chocolate beverage brand and
becomes a platform through which young Filipinos aspire to achieve greatness,”
added Yang.
“As we come closer to our 50th year serving the Philippines,
we are very proud of the trust accorded to our brand and to our programs. We
remain optimistic and hopeful towards the future of MILO and of our commitment
to the youth.”
For more information, log on to the MILO Philippines Facebook page (https://www.facebook.com/milo.ph)
and follow MILO on Twitter (@MiloPH).
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About MILO
The MILO brand
is the world’s leading chocolate malt beverage that can be prepared with hot or
cold milk or water. Given its popularity it is a “must have” product for food
service operators particularly in Asia, Africa and Oceania.
MILO also
promotes participation in sports through its Summer Sports Clinics,
MILO-B.E.S.T. Center Training Program, MILO Marathon, and MILO Little Olympics.
The leading beverage brand believes that these contribute to the holistic
development of Filipino champions in sports and in life. 2013 marks MILO’s 49th
year in the country.
About Nestle Philippines
Nearly a
hundred years after it first started operations in the country, Nestle
Philippines, Inc. (NPI) today is a robust and stable organization, proud of its
role in bringing the best food and beverage throughout the stages of the
Filipino consumers’ lives. The Company employs more than 3,200 men and women
nationwide, and is now among the country’s Top 10 Corporations.
Driven by its mission to nurture generations of Filipino families,
Nestle today produces and markets products under some of the country’s well
known brands such as Nescafe, Nido, Milo, Nestea, Maggie, Bear Brand, Nestle
and Purina, among others. Its product range has expanded to include coffee,
milk, beverages, non-dairy creamer, food, infant nutrition, ice cream and
chilled dairy, breakfast cereals, confectionery and pet care.
Press contacts:
Camila Calizo
Strategic
Edge, Inc.
892-0247 or 50
Group3-b@seinc.com.ph
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